Without water we could not exist. Water is essential for life and for a wide variety of sports, too. From swimming to stand-up paddling, from ice-skating to off piste skiing, water plays an important part in the sports industry. Facing global water pollution and water scarcity, questions arise about perspectives and strategies for future sport business. A new agenda is in place – with customers seeking for more holistic and responsible ways to product offerings.
Lecture at Performance Days in Munich (Germany) on November 28, 2018

© Nora Kühner